Storytelling Pays in Marketing: Find Your Story, Find Your Market with Nick Armstrong

• Do you struggle to create a brand that people pay attention to and care about?
• Do you find yourself staring at a blank page with no idea how to create cool content?
• Do you wanna avoid rinse-and-repeating the same old marketing tactics and build events, content, and promotions that can’t be ignored?

This session will teach you how to find, identify, and own your brand’s story, create and leverage content, events, and promotions that enhance the brand story, and avoid bad storytelling that damages your brand.

Speaker: Nick Armstrong

Attendees will walk away knowing this one thing: how to build a profitable marketing strategy using story. By the end of this session, you will be able to begin crafting a brand story and 5 content ideas that will begin to elevate that brand story.