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You are ignoring a market larger than China worth over $13 trillion – Panel with Angela Wilson

September 29, 2022 @ 2:00 pm - 2:50 pm

You are ignoring a critical market

When you are building your product and service’s features or go-to-market strategy, your business is actively removing 25% of your potential customer base or 1.97 billion consumers, if you realize it or not. Who are they? Consumers with short-term and long-term disabilities.

That population is larger than in China (1.44B). Our panel will discuss the main points that businesses need to be aware of to delight people with various short-term and long-term disabilities, including their family, friends, and caregivers (another 3 billion people) that purchase on their behalf, which total over $13 trillion of spending influence.

Speaker: Angela Wilson

Attendees will walk away knowing this one thing: How to build products and services that delight the largest minority population in the world.


September 29, 2022
2:00 pm - 2:50 pm
Event Categories:


Larimer SBDC Classroom
4616 S. Shields Street
Fort Collins,, CO 80526 United States
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