Your Product is NOT Going to Sell Itself: Why Entrepreneurs and Startups Need Embrace Bold and Brave Marketing Strategies with Lori Jones

Many entrepreneurial startups believe that their product is going to sell itself. The truth is that those that maintain that mindset will quickly go out of business. Lori Jones, president and CEO of Avocet Communications, will share the intriguing and winning mindset that entrepreneurs must have in order to achieve a five-fold acquisition income and billion-dollar valuations. It is a mindset that welcomes and embraces taking calculated positioning and marketing risks.

Speaker: Lori Jones

Attendees will walk away knowing this one thing: Empowered to position and differentiate their brand in a sea of sameness.